New Hotels in Myrtle Beach , SC

The most recently opened hotels in Myrtle Beach are voco The Shelby (opened June 2025 — South Carolina's first voco by IHG property at 1802 N. Ocean Blvd, with a retro-inspired design, The Palm & Pebble restaurant, The Shelby Beach Club, a pool, and a lazy river named after local hospitality icon Shelby Ann Byrd), The Ellie Beach Resort, Tapestry Collection by Hilton (reopened late 2024/early 2025 after a comprehensive transformation), and Compass Cove Resort (completed a major renovation in April 2025). Ocean Escape Boardwalk Oceanfront also opened in February 2026 with spacious condo-style units directly on the Myrtle Beach Boardwalk.

Compass Hotel by Margaritaville is targeting a spring 2027 opening in North Myrtle Beach at 1717 South Ocean Blvd in the Crescent Shores area — on the site of the former Castaway Beach Inn. Groundbreaking was held in September 2025. The 14-story, 150-room oceanfront boutique will feature two indoor pools, an outdoor pool with a waterslide, the 5 O'Clock Somewhere Bar & Grill, Provisions Grab & Go, complimentary breakfast, and a welcome drink. This is Margaritaville's first hotel on the Grand Strand and one of the most anticipated openings in the area. Note there is also a separate, larger Margaritaville Beach Resort planned for 1700 N. Ocean Blvd in the City of Myrtle Beach — a distinct project still in planning phases.

voco The Shelby is South Carolina's first voco hotel — part of IHG's premium lifestyle brand — opened June 2025 at 1802 N. Ocean Blvd in Myrtle Beach. The property was formerly the Sandcastle Oceanfront Resort at the Pavilion and underwent a complete renovation and rebrand. It's named after Shelby Ann Byrd, a beloved local figure known for her warm hospitality. The hotel features a retro-inspired design with murals and coastal details, rooms and suites with ocean views and private balconies, The Palm & Pebble restaurant (serving breakfast, lunch, and dinner), The Shelby Beach Club, a pool, and a lazy river. The location is steps from the Myrtle Beach Boardwalk and SkyWheel, and about four miles from Myrtle Beach International Airport. Plans to expand the property are already underway.

The confirmed 2027 openings in the Myrtle Beach area are Compass Hotel by Margaritaville North Myrtle Beach (spring 2027 — 150 oceanfront rooms at 1717 S. Ocean Blvd), Hampton Inn & Suites Oceanfront Cherry Grove (early 2027 — 156 one-bedroom suites at 3500 N. Ocean Blvd next to Cherry Grove Pier), and Hampton Inn & Suites Surfside Beach (targeting ahead of the 2027 tourism season off US Hwy 17 Business). In later phases, Hilton Grand Vacations Oceans 23 Resort (228 rooms, ground-up rebuild of the former Boardwalk Beach Resort) and the Drury Hotel Myrtle Beach (redevelopment of the former Sea Dip Oceanfront Resort) are both progressing toward future openings.

The Ellie Beach Resort, Tapestry Collection by Hilton is one of the newest hotels in Myrtle Beach — a comprehensive transformation and rebrand of a former oceanfront property, reopened in late 2024 and early 2025 under Hilton's Tapestry Collection brand. Tapestry properties are independently inspired boutique hotels that carry Hilton's quality standards and Honors loyalty program. The Ellie sits on the oceanfront in Myrtle Beach and represents one of the most design-forward new hotel experiences on the Grand Strand — a genuine upgrade from the aging resort inventory that has historically dominated this stretch of South Carolina's coast.

Yes — the Grand Strand is in the middle of one of its most significant hotel investment cycles in decades. According to Visit Myrtle Beach, well over $100 million has been invested in new hotels and major renovations across the area. The most upmarket recent arrivals are voco The Shelby and The Ellie Beach Resort, Tapestry Collection by Hilton — both of which bring a more design-forward, lifestyle-oriented experience than the traditional family resort product that has historically defined Myrtle Beach. Looking ahead, Hilton Grand Vacations Oceans 23 (228 rooms, ground-up rebuild) and the dual Margaritaville projects signal continued brand confidence in the market at higher price points. Myrtle Beach is evolving beyond its budget-family-resort reputation — slowly but with genuine momentum.