New Hotels in Myrtle Beach, South Carolina
Myrtle Beach and the Grand Strand are in the middle of one of the most significant hotel investment cycles in the area's history — with over $100 million committed to new builds, major renovations, and brand upgrades across 60 miles of South Carolina coastline. If you're searching for new hotels in Myrtle Beach, newest resorts in Myrtle Beach SC, or Myrtle Beach hotels opening soon, this page tracks every significant recent opening, completed renovation, and upcoming development across the Grand Strand.
The marquee new arrival is voco The Shelby
— South Carolina's first voco by IHG property, opened June 2025 at 1802 N. Ocean Blvd. Built inside the completely transformed former Sandcastle Oceanfront Resort, The Shelby brings a retro-inspired coastal design, ocean-view rooms and suites with private balconies, The Palm & Pebble restaurant, The Shelby Beach Club, a pool, and a lazy river — all steps from the Myrtle Beach Boardwalk and SkyWheel. It's named after Shelby Ann Byrd, a beloved local figure known for her hospitality, and it represents the most design-forward new hotel experience on the Grand Strand. Plans for further expansion are already underway.
The broader recent hotel scene has strengthened significantly across multiple price points. The Ellie Beach Resort, Tapestry Collection by Hilton
— Hilton's boutique lifestyle brand — reopened in late 2024 after a comprehensive redesign, bringing an independently-spirited, upscale experience with Hilton Honors loyalty benefits to the oceanfront. Compass Cove Resort
completed a major renovation in April 2025, modernizing one of the Grand Strand's best-known family resort addresses. And Ocean Escape Boardwalk Oceanfront
opened in February 2026 with spacious one, two, and three-bedroom condo-style suites with private balconies directly on the Boardwalk — a strong option for families and groups who want space and walkability in one package.
The pipeline ahead confirms the continued evolution of Myrtle Beach as a more upscale destination. Compass Hotel by Margaritaville
breaks the Grand Strand's first Margaritaville flag in spring 2027 at 1717 S. Ocean Blvd in North Myrtle Beach — 150 oceanfront rooms, two indoor pools, an outdoor waterslide, and the 5 O'Clock Somewhere Bar & Grill. A separate and larger Margaritaville Beach Resort
is in planning for 1700 N. Ocean Blvd in the City of Myrtle Beach, and Hilton Grand Vacations Oceans 23 Resort
is being built ground-up at the former Boardwalk Beach Resort site with 228 rooms. Hampton Inn flags are arriving in both Cherry Grove and Surfside Beach ahead of the 2027 season.
Whether you're planning a summer beach vacation on the Grand Strand, a family getaway near the Boardwalk and SkyWheel, a golf trip to the Golf Capital of the World, or a group retreat along South Carolina's coast — booking one of the newest hotels in Myrtle Beach means modern rooms, fresh amenities, and resort experiences built for today's traveler. We keep this page updated as new properties open and major projects near completion — so you always know the newest and best places to stay in Myrtle Beach, South Carolina.
