Updated October 21, 2026 Open and bookable now. This is a new Crowne Plaza at 790 Seventh Avenue — not the old Crowne Plaza Times Square at 1605 Broadway, which became the Hyatt Regency Times Square in July 2025.
Status at a Glance
- Status
- Open
- Opened
- September 2, 2026
- Bookable
- Yes
- Address
- 790 Seventh Avenue, Midtown Manhattan
- Rooms
- 685 rooms & suites, 22 storeys
- Previous name
- The Manhattan at Times Square
- Brand
- Crowne Plaza by IHG (Americas flagship)
- Owner / operator
- ARTIC / Highgate
- Rates
- Vary sharply by date — check live
- Loyalty
- IHG One Rewards
Crowne Plaza Manhattan Times Square opened on September 2, 2026, and you can book it now. It's a 685-room reinvention of the 22-storey building at 790 Seventh Avenue that used to be The Manhattan at Times Square, and IHG has made it the Crowne Plaza brand's flagship for the Americas.
It is the newest arrival in our tracker of new hotels in Times Square, and one of the most significant 2026 openings in our New York City new-hotel guide. Below: when it opened, how to book it, what's actually inside, and the naming mix-up that's sending people to the wrong building.
When did Crowne Plaza Manhattan Times Square open?
IHG announced the opening on September 2, 2026, and owner Al Rayyan Tourism Investment Company (ARTIC) marked the official launch later that month. The hotel is fully operating, not in a soft-open or preview phase. Highgate manages it day to day.
Can you book Crowne Plaza Manhattan Times Square yet?
Yes. Rooms are live on IHG's own channels and on the major booking sites. Because it's the newest inventory in the district, it tends to price as a premium Crowne Plaza on quiet weeknights and jumps hard on event dates — Thanksgiving parade week, the Rockefeller Center tree-lighting stretch and New Year's Eve especially.
Opened Sep 2026
Crowne Plaza Manhattan Times Square
IHG's new Americas flagship for Crowne Plaza, steps from Times Square, Rockefeller Center and the Broadway theaters, with skyline suites on the upper-floor Manhattan Level. Points-eligible and brand new — but parade week, tree-lighting week and the ball drop can push the same room to several times its January rate.
See rates for your dates →What is Crowne Plaza Manhattan Times Square?
It's a full repositioning of an existing Midtown tower rather than a ground-up build. IHG describes it as a showcase for what the next generation of Crowne Plaza hotels will look like, and roughly half of the brand's global estate is now new or recently renovated.
The building
The 22-storey tower at 790 Seventh Avenue was, according to IHG and its owner, originally constructed for the 1964 New York World's Fair. It operated for years as The Manhattan at Times Square before ARTIC partnered with IHG to bring it into the Crowne Plaza brand.
Rooms and the Manhattan Level
All 685 rooms and suites were redone in the brand's newer modern style, many with city views. The upper floors hold the Manhattan Level, with larger suites and panoramic skyline views.
The Broadway Suite
The top-floor Broadway Suite on the 22nd floor comes with a private terrace — rare at this price tier in Midtown.
Fifty-First Street Social
Fifty-First Street Social is the hotel's all-day dining and lounge hub, named for its corner of Midtown.
The Plaza Workspace
The lobby's Plaza Workspace is a tech-enabled social hub built for casual meetings and focused work, part of Crowne Plaza's "blended travel" pitch to guests mixing business and leisure.
Two Crowne Plazas, one name: what the listings get wrong
There have now been two different "Crowne Plaza Times Square" hotels in two different buildings, and plenty of maps, review sites and AI answers are still blending them.
What you'll see Crowne Plaza Times Square is at 1605 Broadway.
What's true 1605 Broadway was rebranded as the Hyatt Regency Times Square in July 2025. The current Crowne Plaza is at 790 Seventh Avenue.
What you'll see Older reviews and photos tagged "Crowne Plaza Times Square."
What's true Anything dated before September 2026 describes the old 1605 Broadway building, not this hotel. Check the date before you trust the photos.
What you'll see The Manhattan at Times Square is still operating.
What's true That hotel is now Crowne Plaza Manhattan Times Square — same building, new brand, fully renovated.
What you'll see It's "on" Times Square.
What's true It sits on Seventh Avenue at West 51st Street, a short walk north of the main plaza — closer to Rockefeller Center and Radio City than the TKTS steps.
Get the next Times Square opening first. The New Letter tracks every new U.S. hotel the day it becomes bookable.
Join The New Letter →Where else to stay near Times Square
If the Crowne Plaza is full or priced up for your dates, three other recent openings sit within a few blocks. voco Times Square — Broadway at Seventh Avenue and 48th Street is the newest ground-up tower inside the district and has the only hotel rooftop in Times Square. Kimpton Era Midtown New York on West 48th Street is the big new-build option, with a rooftop izakaya and Rockefeller Center views. And Hyatt Regency Times Square — the building that used to be the old Crowne Plaza — is the largest recent opening in the area, which often makes it the easiest to get into on a sold-out Broadway weekend.
All three are carded with verified opening dates in the Times Square district guide, and for openings beyond Midtown — Brooklyn, Queens, downtown — see every new hotel opening across New York City.
The verdict: who should book it
You collect IHG One Rewards points
Book it — it's the brand's newest flagship and the freshest IHG rooms in Midtown.
You want a rooftop over Times Square itself
Look at voco Times Square — Broadway instead.
You're splitting time between Broadway and Rockefeller Center
Book it — the 51st Street location sits between both.
You're coming for New Year's Eve
Book early and confirm the hotel's guest-access policy — streets around Times Square are restricted that night.
Crowne Plaza Manhattan Times Square FAQ
It opened on September 2, 2026, when IHG announced it as the Crowne Plaza brand's new Americas flagship. It is fully open and bookable.
It's at 790 Seventh Avenue in Midtown Manhattan, at West 51st Street — a short walk from Times Square, Rockefeller Center, the Broadway Theater District and Central Park.
No. The previous Crowne Plaza Times Square was at 1605 Broadway, and that building reopened as the Hyatt Regency Times Square in July 2025. The new Crowne Plaza is a different building at 790 Seventh Avenue.
The building previously operated as The Manhattan at Times Square before it was renovated and relaunched under the Crowne Plaza brand.
It has 685 rooms and suites across 22 storeys, many with skyline views.
The Manhattan Level occupies the hotel's upper floors and offers larger suites with panoramic city views. The top-floor Broadway Suite on the 22nd floor adds a private terrace.
Yes. Crowne Plaza is an IHG Hotels & Resorts brand, so stays are eligible for IHG One Rewards. Point earning on third-party bookings depends on the rate type, so check the terms when you book.
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